WORKSHOP OPTIONS (Select one workshop per column.)
Click on a workshop title to view details.
Multimedia Storytelling
(9 a.m.-noon)
Go Live! Live Streaming with Ustream
Adapting Your Publication to the New Demographics
Launch a Web Site in a Day: A WordPress Intensive
Hot Topics
(1-2:30 p.m.)
Promises To Keep: What Now for Immigration Reform?
The Affordable Care Act & Its Impact on Our Communities
In Our Own Backyard: Poverty in the Bay Area
Shifting Demographics and the New Political Landscape
Social Media & Community Engagement
(2:30-4:30 p.m.)
Social, Mobile and Beyond: A Journalist’s Digital Toolbox
Beyond the Byline: Building a Powerful Personal Brand
Make It a Habit: Tips on Keeping Up with Tech Overload
Show Me the Numbers: Making Sense of Metrics
Grow & Engage Your Audience with Social Media
MULTIMEDIA STORYTELLING WORKSHOPS
9 a.m. – Noon
Audio Storytelling 101
Mac Lab 312
Limited to 20 participants, on a first-come, first-served basis.
In this hands-on workshop, radio journalist Martina Castro will guide you through the step-by-step process of gathering sound and producing a radio feature story. You will learn and practice how to conduct interviews; how to ensure the highest quality recording in the field; the basics of radio script writing; and audio editing and mixing using Audacity. Recommended Level of Experience: Beginner & Intermediate
PLEASE BRING, IF YOU HAVE: There will be 5 Zoom portable digital recorders available to share with participants. You are encouraged to bring your own digital recorders and laptop computers.
Martina Castro, Managing Editor & Producer, KALW 91.7 FM
Go Live! Live Streaming with Ustream
Room 304
Limited to 25 participants, on a first-come, first-served basis.
The power of live is in your hands. In this workshop, Ustream’s news team will teach streaming novices how to stream live, when to go live, and why real-time storytelling is revolutionizing journalism. This interactive session will spark new ideas for your own newsrooms and give you the tools to broadcast to the world. Recommended Level of Experience: Beginner & Intermediate
PLEASE BRING, IF YOU HAVE: Smartphones (iPhones, Androids) and laptop computers
Tomoko Hosaka, News & Politics Manager, Ustream
Terry Parris Jr., Community Manager, Ustream
Photojournalism Goes Mobile
Room 311
Limited to 25 participants, on a first-come, first-served basis.
Learn the basics of compelling photojournalism using your mobile phone. Photographer Scot Tucker will walk you through the key principles of photojournalism and demonstrate some of the techniques and “tricks of the trade” used by the professionals in telling stories through pictures. He’ll discuss current trends in mobile photography and introduce you to the apps, hardware, gadgets and software used to edit and transmit photos from the field using a mobile phone. Recommended Level of Experience: Beginner
PLEASE BRING, IF YOU HAVE: Smartphones (iPhone, Android) for an interactive photo presentation.
Scott Tucker, Director of Photography, SFBay.ca
Adapting Your Publication to the New Demographics
Room 308
Is your target readership changing? Do you want to bring new readers to your publication? Are you wondering how you can use new technologies to better serve your audience? This workshop will help you better understand the community you serve; to redefine your audience; and to rethink content, design and distribution to position your publication for a changing readership.
Rachele Kanigel, Associate Professor of Journalism, SF State University
Beth Renneisen, Visual Journalist & Lecturer, SF State University
Launch a Web Site in a Day: A WordPress Intensive
Mac Lab 403, Limited to 25 participants, on a first-come, first-served basis.
Creating a website for your organization doesn’t have to take forever, require extensive knowledge of HTML, or cost a fortune. By using WordPress, a simple, powerful content-management system, anyone can launch an easy-to-manage Web site. In this hands-on workshop, you will register a domain name, create a hosting account, install WordPress, select a theme, and connect WordPress with your existing social networks. You will also learn about multilingual installations and about incorporating multimedia into your site. Recommended Level of Experience: Beginner, but those with more advanced skills should benefit, too.
Jesse Garnier, Editor and Founder, SFBay.ca
HOT TOPICS WORKSHOPS
1 p.m.-2:30 p.m.
Promises To Keep: What Now for Immigration Reform?
Room 386
Emboldened by his re-election, thanks in large part to securing 70 percent of the Latino vote, President Obama and many Senate Democrats have promised to push aggressively for immigration reforms during his second term. Find out what’s happening nationally and locally on the immigration front from a legal expert, an advocate and a reporter covering this important issue. Specifically, the panel will address the local impact of The Dream Act, which would give legal status to undocumented young people who came to the U.S. as children, as well as changes in implementation of the U.S. Immigration and Customs Enforcement’s “Secure Communities” program.
Facilitator:
Raul Ramirez, Executive Director, News and Public Affairs, KQED Public Radio
Presenters:
Julia Harumi Mass, Staff Attorney, ACLU of Northern California
Stephen Magagnini, Race, Ethnicity & Immigration Reporter, The Sacramento Bee
The Affordable Care Act & Its Impact on Our Communities
Room 301
How much does your community really know and understand about the Affordable Care Act, the landmark civil rights law that many health care experts believe will play a significant role in eliminating health and healthcare disparities in the United States? Hear from a nationally renowned expert and a veteran health care reporter as they discuss the Affordable Care Act: What will it do and when? Who is eligible? How will it benefit our communities, those who are low-income or uninsured? And, what lies ahead for long-lasting health care reform in America? You’ll come away from this panel with lots of new ideas for stories and how to better cover this important issue.
Facilitator:
Sally Lehrman, Knight Ridder Endowed Chair in Journalism, Santa Clara University
Presenters:
Kathy Ko Chin, President & C.E.O., Asian & Pacific Islander American Health Forum
Viji Sundaram, Health Editor, New America Media
In Our Own Backyard: Poverty in the Bay Area
Room 382
Join a leading expert and activist in the effort to eradicate poverty in America and an award-winning journalist in this thought-provoking discussion on the state of poverty in the Bay Area. They’ll talk about the impact on Bay Area communities of one of the worst recessions since the Great Depression and share stories of local efforts to end or at least mitigate the effects of poverty in our neighborhoods. The presenters will move beyond the statistics and grim data to share advice on how to cover this complex and troubling topic in a compelling way.
Facilitator:
Venise Wagner, Associate Professor and Chair, Journalism Department, San Francisco State University
Presenters:
Ethel Long-Scott, Executive Director, Women’s Economic Agenda Project
Rose Aguilar, Host, “Your Call,” KALW & Reporter, Economic Hardship Reporting Project
Shifting Demographics and the New Political Landscape
Room 383
Demographers predict that by 2050, communities of color will be half of our country’s population. In 2012, we saw the impact of this demographic sea change when a coalition of ethnic minorities, youth and women helped to lead Obama to presidential victory. Learn more about how these shifting demographics are transforming the political landscape—and our communities. In this workshop, the panelists will delve into the deeper meaning behind the population statistics and discuss the many, rich story ideas that emerge from the Census data.
Facilitator:
Jon Funabiki, Professor of Journalism, San Francisco State University; Executive Director, Renaissance Journalism
Presenters:
Michelle Romero, Director of Claiming Our Democracy Initiative, The Greenlining Institute
Mike Billings, Assistant Managing Editor, The San Francisco Examiner
SOCIAL MEDIA & COMMUNITY ENGAGEMENT WORKSHOPS
2:30 p.m. – 4:30 p.m.
Social, Mobile and Beyond: A Journalist’s Digital Toolbox
Computer Lab 304
Limited to 20 participants, on a first-come, first-served basis.
Expand your digital journalism toolbox by exploring how social networks, mobile-enabled readers and publicly available data can help you tell stories and connect with your communities. In this workshop, you will learn how social networks like Facebook, Twitter and LinkedIn help journalists reach out to individuals and identify sources. You will see how mobile technology and crowdsourcing can change breaking news reporting, and why a smartphone is a journalist’s multipurpose tool for reporting and producing the news. And you will learn about free tools to build stories, aggregate content and enhance your role as a journalist and member of your community.
Jesse Garnier, Editor and Founder, SFBay.ca
Beyond the Byline: Building a Powerful Personal Brand
Room 308
Today more than ever, it is critical for journalists to use new media to gain a wider audience and sphere of influence. Journalists can no longer depend solely on a byline from traditional media outlets. Now is the time to update your social toolbox! We will discuss the use of social media, online social networks and SEO (search engine optimization) for brand building, including best practices and case studies. We’ll also discuss challenges presented by restrictive news industry policies.
Sherbeam Wright, Communications Consultant and Brand Strategist
Make It a Habit: Tips on Keeping Up with Tech Overload
Computer Lab 312
Limited to 20 participants, on a first-come, first-served basis.
Tired of trying—and failing—to stay on top of the ever-changing digital ecosystem of new tools, apps and media platforms? Convinced it takes a technical wizard to meet this challenge? Journalist Justin Beck believes that by adopting just a few new habits—mostly in the way that you filter and read online content each day—anyone, regardless of your tech aptitude—can keep up to date with the rapidly evolving world of multimedia journalism and technology. In this hands-on workshop, Justin will teach you how to use free online tools like Really Simple Syndication (RSS) and Twitter to stay abreast of all the innovations happening in media today.
PLEASE BRING, IF YOU HAVE: Smartphone and laptop computer
Justin Beck, Independent Journalist; Lecturer, SF State University
Show Me the Numbers: Making Sense of Metrics
Room 301
Every media and nonprofit organization uses Web sites and social marketing to get the word out. But what if you don’t have a Google Analytics jockey on staff to help understand the data? Which metrics are really the ones to look at to make decisions about your site and your outreach programs? In this hands-on, real-case workshop, find out how to use Google Analytics and social media measurements to build a growth plan, and how to manage and evaluate your referral traffic. Recommended Level: Intermediate
PLEASE BRING, IF YOU HAVE: Laptop computer
Susan Mernit, Executive Director, Editor & Publisher, Oakland Local
Grow & Engage Your Audience with Social Media
Room 386
As our communities evolve and change, it’s key to an organization’s survival to develop effective strategies to engage and grow its audience. In this workshop, you will learn how to use compelling storytelling, social media and other community engagement strategies—both online and off-line–to increase audience engagement, participation and collaboration. You will get advice on how to begin to develop your organization’s social media strategy and learn how to effectively use key engagement tools such as Facebook, Twitter, LinkedIn and YouTube to reach and interact with your communities.
PLEASE BRING, IF YOU HAVE: Laptop computer
Meghann Farnsworth, Senior Manager, Distribution and Online Engagement, Center for Investigative Reporting